Passionate, reliable, and versatile professional with more than 10 years of editing and copy writing experience, delivering excellent copy editing, proofreading, manuscript development, and digital marketing campaigns.
Extensive knowledge of e-learning systems, SaaS, Salesforce and Pardot, web copy and maintenance, and online publications. Proven ability in managing several projects and priorities simultaneously, and fostering a collaborative environment with team members, designers, and project managers.
Digital Marketing Manager
Sept 2015 - Nov 2017
Thanx Media is passionate about helping companies provide the best service in online commerce. As Digital Marketing Manager, I managed strategic marketing tasks, including but not limited to:
Wrote and edited all marketing copy, including creating company collateral, i.e. brochures, data sheets, case studies, e-books, white papers, demos, PowerPoint templates, website content, blogs, etc.
Created, developed, or coordinated marketing and company collateral, including video production and featured segments
Develop email marketing campaign ideas, process, and execution with Sales, including segmented lists and automation
Oversee marketing research and competitive intelligence
Manage/enforce brand guidelines for all products
Managed department staff and all contract vendors
Planned and executed webinars, trade shows, exhibitions, etc.
Marketing Communications Editor (Specialist)
Jan 2013 - June 2015
As the only marketing editor in the company, I worked with the several project managers and outside vendors to define purpose, audience, and technical specifications for each piece of marketing and content for the brand, product, trade books, and online resources. I managed compilation, polishing, and execution of web components for all curriculum launches, writing copy, and designing navigation for web related items.
Writer for all back cover copy for 6-12 trade titles per season, and front matter for curriculum products.
Sales rep for trade shows, conferences, and exhibits. Sales trainer for new curriculum marketing initiatives to ensure the company message is on-brand, impactful, and consistent.
Wrote house style guidelines, created unique content, checked grammar and style, managed the consistency and accuracy of brand messaging and credo, enforced delivery deadlines.
Expert in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook; Adobe InDesign; SharePoint; Social Media platforms. Proficient in XML, HTML.
Feb 2009 - Dec 2012
Provided management for the editorial facets of curriculum projects which included the project launch to final copy approval.
Worked with writers, project managers, outside reviewers, designers and editorial colleagues to define style, format, and content for series textbooks and additional web components.
Performed substantive editing, including reading and critically reviewing manuscripts.
Identified deficiencies and corrected as necessary; organized material for optimum presentation and accuracy.
Dec 2007 - Feb 2009
Managed the editorial process for the department, working with outside freelancers and vendors to ensure timely delivery and error-free copy in a deadline-oriented environment. Writer for all photo captions for 8-12 trade titles, per season, and main archivist for LOC permissions and back catalog.
Earned Certificated in Basic Editing from Graham School of Continuing Studies, University of Chicago
NOGGIN LABS, INC
Content Producer, Public Relations
Nov 2006 - Nov 2007
Content producer for web-based e-learning courses and sound instructional design learning methods for clients across a broad spectrum of industries.
Develop and compose educational course materials, using effective data gathering and mining skills, to produce system simulation, corporate policy, and procedural tutorials.
Served as company’s public relations writer/editor, with heavy focus on brand management.
WEBER SHANDWICK WORLDWIDE
Public Relations, Assistant Account Executive
Nov 2005 - Nov 2006
Media spokesperson for national campaign representing Milk Processors Education Program (PEP) and the Got Milk? Great American Weight Loss Challenge Mobile Mustache Tour.
Responsible for event coordination and media relations in several of the top 100 DMAs, executing over 20 events and securing over 10 million print, television, radio and online impressions.
Served as primary contact for regional clients to ensure successful completion of client needs and goals. Scouted
cities to find the best, most advantageous event locations to fit client’s needs.
Oversaw performance reports including media coverage trackers and budgetary expenses, managed interns, negotiated radio promotions, and contracted registered dietitian participation for all events.
Staff Writer, Promotions Coordinator
Oct 2003 - Dec 2005
Wrote, copyedited, fact-checked, proofread, input, and reviewed user comments for online daily magazine. Developed and executed more than 25 promotional events, including samplings and book-signings, to provide supplemental marketing for online advertising purchased by clients and vendors, resulting in a fully-integrated marketing plan for the client.
Extensive experience with Microsoft Office, AdManager, and CRM applications. Active member of Young Professionals of Milwaukee Creative Council.
AREAS OF STRENGTH
✓ Editorial Services
✓ B2B, B2C, & Enterprise Marketing
✓ Email Marketing Campaigns
✓ Microsoft Office Suite
✓ Adobe InDesign
✓ Salesforce & Pardot
✓ Process Improvement
✓ Public Speaking
✓ PPT Presentations
✓ Training & Development
✓ Personnel Management
✓ Project Management
✓ Creative Thinking
✓ Interdisciplinary Team Building
KEY SKILLS ASSESSMENT
INDEPENDENT LEADER — Works well in a group and autonomously; likes to take ownership of projects and deliver above and beyond. Works to create a culture of inclusion, friendliness, and support.
CRITICAL THINKING — Writes, monitors, evaluates, and revises all marketing copy to ensure company output is clear, focused, error-free, consistent with the house style, and company brand.
EDITORIAL EXPERTISE — Assesses the effectiveness and quality of copy. A confident and concise writer who works well within
deadlines and outlines related to content, technical specifications, design, intent, audience engagement, and outcome.
Protagonists in the Workplace
People with the Protagonist personality type are intelligent, warm, idealistic, charismatic, creative, social... With this wind at their backs, Protagonists are able to thrive in many diverse roles, at any level of seniority. Moreover, they are simply likable people, and this quality propels them to success wherever they have a chance to work with others.
MARQUETTE UNIVERSITY, Milwaukee, WI
2000-2004, Bachelor of Arts, Writing Intensive English
Minor: Broadcast and Electronic Communication
• Awarded Chick Evans Scholarship, a full, four-year tuition scholarship on basis of merit, leadership, academic excellence, community service, and fellowship. Executive member of the governing board of Evans Scholars.
CITY UNIVERSITY, London, UK
Fall 2002, Participant in inaugural London-based study abroad program (1 semester); studies focused on broadcast and electronic communication and ethics in both European and American media outlets.
CHICAGO MANUAL OF STYLE BASIC EDITING, Chicago, IL Summer 2008, Graham School of Continuing Studies, University of Chicago
IMPROV: CONSERVATORY (GRADUATE), Chicago, IL
Jan 2011–Feb 2013 Second City Training Center